Avre

AVRE INDUSTRIES
Coinciding with the 2025 VE Day celebrations marking the 80th anniversary of the end of World War II in Europe, AVRE Industries is launching its maiden product, the M1941 Arctic Field Jacket. Meticulously researched and handmade in London, this is a faithful reproduction of the iconic original garment, originally issued to American troops in World War II.

Avre's mission is to ensure that the legacy of this remarkable generation is never forgotten. The company's values are based upon a profound respect for both history and craftsmanship.

Originally designed and manufactured to outfit serving soldiers, each garment includes carefully considered bespoke detailing, as well as packaging and documentation that tell the stories of the people who fought for our freedom. Authenticity and quality is built in.

Avre is also proud to give back 10% of profits to veterans' charities. So, why not check out Avre's inaugural batch, and by joining their mailing list, be the first in line to find out about future batches.

BOA Wool

Boa was established in 2017 by Michelle Shuttleworth. It was born from her love of natural materials, traditional styling and the childhoods of yesterday, all made relevant for children today. Michelle supports the skills of makers and uses natural resources sourced the UK with a focus on sustainable production, fair manufacturing and care for our environment. As a mother of 4, she is passionate about the natural qualities of wool, combined with a modern aesthetic and an attention to detail so that children the world over can enjoy their timeless pieces, making them a part of their own story.

The Level Collective

The Level Collective is a team of designers, artists and master makers who are bound by a love of beautiful, ethically handcrafted clothing. They are the opposite of ‘fast fashion’ whose mission is to push for fairness and sustainability as ‘standard’ throughout their approach. Indeed, they put people before profit and craft garments as an expression of these values. Their collections are made mostly in Britain, in small batches which are designed to reduce waste through over-production. Using the finest natural, organic and recycled materials, 3% of their profits are pledged to People & Planet charity partners to support vulnerable communities and protect our planet.

Wolf in Sheep’s Clothing

Naturalmat

Naturalmat is an award-winning mattress and bed maker based on the banks of the river Exe in Devon having been granted the Queen’s Award for Sustainable Development in 2020. Applying their key ecological principles and approach, the company sources organic, sustainable and biodegradable materials as locally as possible. In expanding into bed linen, the company created a collection of sheets, duvet covers, pillowcases and mattress protectors with the conscious effort of having the lowest impact on the environment. Using the finest GOTS-certified organic cotton and Corozo buttons, the range is arguably one of the most luxurious and ecologically-made available.

Wood & Meadow

The 'raison d'etre' of Wood & Meadow is obvious from its name, essentially - a very clear focus on our natural environment and our interaction with it embodied in an eclectic mix of products to use and enjoy. But for the first time, the company is branching out by making a collection of workwear-inspired clothing, one garment at a time. The first is a range of work jackets in cotton drill, moleskin and corduroy. Based in Rossendale, Lancashire, Wood & Meadow is supporting factories and textile communities as close to home as possible in the UK. The Work Jacket, for example, is made nearby in Blackburn. For more information go to

Sabine Lettmann

We’re delighted to have worked with Sabine Lettmann, a Hamburg-based designer, on her ‘Otherways [project]’ recently. Sabine is a talented designer dedicated to sustainable fashion who uses recycled and all-natural raw materials for her work for which she has received acclaim over many years. While the concept of her ‘Otherways [project]’ is based upon the idea to create an open source for other designers to accelerate better solutions faster, her first collection under this banner has just launched. If you’re interested in finding out more about the collection, project or her work as a creative consultant do take a look at her website www.otherwaysproject.com

Photo courtesy of Asia Werbel©

Gung-ho

Gung-ho is a London-based, ethical brand established by Sophie Dunster. Each collection is centred on a cause or ‘Talking Point’. That's why every garment comes with its very own minizine to give followers a few key facts and info on the issue at hand. That way, customers can not only wear something they love but something they believe in, too. Gung-ho’s current focus is the impact of food on the environment – ‘Food For Thought’ and a very worthy cause. No wonder that Gung-ho has just been featured in the August 2019 edition of Country Living…

Sophie Hawkins

Ethically produced in England, using only 100% natural up-cycled cloth, all garments are created to endure. The products are designed to come to life through wear, through beautiful hand-sewn repair. These are to be storied garments; pieces that proudly show their heritage and use, pieces that evolve with you, the wearer.

Birdsong

We first came across Birdsong at the Make it British show in May 2018 and it was clear the company was on a mission. To realise the dream to become the UK’s leading ethical fashion brand, Birdsong does things very differently by employing three London-based women’s groups and charities to produce their clothing. Established in 2014, it aimed to counter the wholesale exploitation of millions of female garment workers worldwide, by creating an ethical fashion brand championing women from worker to wearer.

Fescue Golf

Fescue Golf is a new company specialising in golfing apparel. It is driven by ethics and not profits and makes all of its range in the UK using renewable and sustainable materials, including its ‘Signature’ merino golf shirt.

Ley clothing

Ley Clothing is the brainchild of Ollie Hiscox. Originally working out of the spare room in his flat, he is a self-taught designer who is dedicated to his art. He launched his first collection just over two years ago to great acclaim with many garments being meticulously made by hand. Ethical, durable, ergonomic and sustainable, Ley Clothing is ‘built by hand’ in the industrial north of England and is dubbed as being ‘essentially utilitarian clothing suitable for all uses’.

Elizabeth Martin

Elizabeth Martin is an award-winning contemporary womenswear designer based in Scotland, with a focus on quality fabrics, traceability, authenticity, provenance and heritage. Impeccable quality and ethical values run throughout every one of her seasonal capsule collections which are proudly 100% Made in Britain.

HAAR Scotland

The name HAAR comes from the unrelenting sea fog (haar) which often envelopes the shores of NE Scotland where the company is based. Designed and manufactured in Scotland, their garments are inspired by the varied and symbolic landscape and the culture which surrounds us, interwoven with the rich and diverse textile heritage which has played an important part in the social and economic history of Britain.

Herne Clothing

When people talk about creating a new clothing brand, few can say that they've done so to the extent that Herne Clothing has done. In fact, the story started with the selection of sheep and the kitting-out of old buildings on the family farm to accommodate the ‘Herne Fine Wool Flock’. Provenance and traceability are guaranteed - the flock is even sheared on site before the wool is taken to be processed into yarn and made into first material and then expertly crafted into garments. It means that not only is Herne ‘at one with nature’ but all of its customers, too.

Phaedra Clothing

Deva O'Neill is based in Penryn, Cornwall and is a self-taught seamstress, making simple, everyday clothing from linen. She's inspired by vintage workwear, Japanese clothing, and the colours and forms of the Cornish landscape where she lives. Tewkesbury 310 [midnight blue]

Sir Plus

Based in London, but with roots planted in the Cotswolds, Sir Plus started life buying up surplus fabric from mills and merchants from which they designed and made up irresistible garments. They have come on leaps and bounds over the past few years and now have their own store at 306 Portobello Road in London, W10. The company blends contemporary design with ecology and sustainability, perfect for the fashion-conscious and conscientious.

Blackhorse Lane

Blackhorse Lane is renowned for its high-quality denim and used a friend’s WW2-era US-Army-issued trouser as the basis for a new pair of jeans. Adding a bit of "tailoring innovation" to the garment’s heritage construction, they named the style the ‘SW1 Trouser’ as this is the postcode of The Churchill War Rooms, where Roosevelt and Churchill spoke daily during the war. It also mirrored the US/UK connection in the garment’s story. This version was made specifically for a shop in Japan.

ULLAC

Ullac is a brand new label inspired by utility, function, people, places and, as they say, ‘Beastie Boy’ album covers. Based in London & Helsinki, with production concentrated at an Italian family atelier, Ullac operates to high ethical and quality standards. It has been a great honour to supply them with midnight blue Bibury 425 buttons for use on their range of Chambray shirts.

Trickett England

Accrington may well be best known for its venerable football team, but it is also the base of Trickett, England. Specialising in the finest athletic garments and accessories, the company even has its own ‘colours’ - navy blue, grey and white. You would hardly guess so looking at their soon-to-be-released trousers.

Simmons Bilt

Based in Moffat, Scotland, Simmons Bilt is bringing back the heritage of the original Californian name and one of the pioneers of leather jackets from the 1930s. Using our matt, vintage-look Cornbury 965 buttons today’s jackets are made as authentically as possible to the originals.

Nigel Cabourn

Described as a cult British Designer who looks to real people rather than trends for his inspiration, Nigel Cabourn is a unique name in British Fashion. We are delighted that he chose our Blue 008 Cornbury 965 buttons to adorn part of his recently released collection.

Montague Ede

Antonia Ede is a Savile Row-trained bespoke tailor fusing a modern approach with traditional techniques. She came to us to source UK-made buttons which reflected her vision and charged us to make 2-hole versions of our Bibury 425 Corozo buttons.

Le Kilt

Exploring new ideas surrounding repair and sustainability, Le Kilt’s Woolmark collection focused on taking hand-worked techniques and using them to create garments that have a personal story. Its participation in the International Woolmark Prize has been invaluable in the brand’s development.

Joe & Co.

and crafted in the mill towns & villages in NW England, Joe & Co engineer a range of luxury denim workwear apparel. With a signature red button and buttonhole stitching, each Talbot shirt is fastened using our natural Bibury 425 buttons.

HebTroCo

The story of Hebtroco is awe-inspiring. Established in January 2016 with the aim to bring trouser production back to Hebden Bridge, aka ‘trouser-town’, the company‘s rise has been stratospheric. Our Cornbury 965 buttons, seen here on a pair of ‘Governor’ Trousers are the buttons of choice.

Forge Denim

Just the name, Forge Denim, tells you a lot about the company's roots and heritage. Based among the steel forges of Sheffield, this exciting new brand has just launched its maiden collection. We are really proud to that they selected our midnight black Tewkesbury 310 buttons to adorn some of their wares.